Skills & Competencies for Retail Franchising Manager

Retail Franchising Manager job profile

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JOB SUMMARY for Retail Franchising Manager

Responsible for development of franchising opportunities.

JOB RESPONSIBILITIES for Retail Franchising Manager

Identifies potential franchisees through contacts within communities. Prequalifies potential franchisees prior to the application process.

Retail Franchising Manager SALARY RANGE

BASE 50%
$132,919
TOTAL 50%
$139,913
Job Level
M03
Job Code
SM15000269
Education/Degree
Bachelor's Degree
Reports To
Head of a Unit/Department

Retail Franchising Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Retail Franchising Manager skill and competencie below to view definitions.
INDUSTRY COMPETENCIES JOB FAMILY COMPETENCIES CORE COMPETENCIES
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7 hard skills or competencies (industry competencies) for Retail Franchising Manager

1 Industry Competency – Retail Industry
Proficiency Level -3
Skill definition-Applying comprehensive knowledge of retail principles, inventory management, pricing strategies, and consumer behavior to effectively manage and operate retail businesses.
Level 1 Behaviors
(General Familiarity)
Describes the application of upselling, cross-selling, and closing sales techniques in retail operations.
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Level 2 Behaviors
(Light Experience)
Conducts research on current and upcoming distribution channels tailored to a specific product category.
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Level 3 Behaviors
(Moderate Experience)
Analyzes consumer buying patterns and trends to predict product and service demands.
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Level 4 Behaviors
(Extensive Experience)
Creates and leverages KPIs to assess the effectiveness of retail sales strategies and promotional methods.
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Level 5 Behaviors
(Mastery)
Designs and executes customer segmentation and personalization techniques to deliver tailored marketing promotions.
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2 Industry Competency – Retail Strategy Management
Proficiency Level -2
Skill definition-Developing and implementing retail strategies, to support the strategic decisions and actions that effectively enhance the sales and growth of an organization.
Level 1 Behaviors
(General Familiarity)
Lists the advantages and disadvantages of managing retail strategy, including sales, growth, and customer retention.
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Level 2 Behaviors
(Light Experience)
Supports the advertising team in aligning their campaigns with our overall retail strategies.
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Level 3 Behaviors
(Moderate Experience)
Reviews the existing retail strategies to make necessary adjustments based on market dynamics.
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Level 4 Behaviors
(Extensive Experience)
Oversees retail marketing and strategic planning and management to reach the target customers.
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Level 5 Behaviors
(Mastery)
Establishes key performance indicators (KPIs) to assess the effectiveness and management of the retail strategy.
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3 Retail Franchising Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Franchising Manager
Proficiency Level - 4
5 Competency for - Retail Franchising Manager
Proficiency Level - 5

2 general skills or competencies (Job family competencies) for Retail Franchising Manager

1 Job Family Competencies – Licensing Management
Proficiency Level -3
Skill definition-Ability to participate in and oversee the acquisition, tracking, compliance and optimization of licenses for various assets within our organization.
Level 1 Behaviors
(General Familiarity)
Locates information about licensing laws and regulations.
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Level 2 Behaviors
(Light Experience)
Supports license acquisition process from vendor researching to license purchase.
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Level 3 Behaviors
(Moderate Experience)
Prepares comprehensive documentation and reports for internal and external licensing audits.
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Level 4 Behaviors
(Extensive Experience)
Mitigates complex licensing risks through advanced strategies and controls.
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Level 5 Behaviors
(Mastery)
Develops customized software tools and solutions tailored to the organization's unique licensing management requirements.
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2 Job Family Competencies – Brand Management
Proficiency Level -3
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Follows brand management techniques and procedures to increase value in brand perception.
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Level 2 Behaviors
(Light Experience)
Supports the development and execution of brand management guidelines.
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Level 3 Behaviors
(Moderate Experience)
Prepares detailed calendar for brand content planning and management.
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Level 4 Behaviors
(Extensive Experience)
Facilitates ongoing training to support and drive operations and brand culture.
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Level 5 Behaviors
(Mastery)
Establishes principles of brand management to create strong impression.
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3 Retail Franchising Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Franchising Manager
Proficiency Level - 4
5 Competency for - Retail Franchising Manager
Proficiency Level - 5

10 soft skills or competencies (core competencies) for Retail Franchising Manager

1 Core Competencies – Business Acumen
Proficiency Level -3
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Explains our key business strategies and priorities.
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Level 2 Behaviors
(Light Experience)
Reports and communicates market and competitor status regularly to the management team.
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Level 3 Behaviors
(Moderate Experience)
Evaluates supply chain efficiency with an eye toward improving shortcomings.
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Level 4 Behaviors
(Extensive Experience)
Leverages the latest technologies and tools that enhance business analytics.
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Level 5 Behaviors
(Mastery)
Designs and implements feedback loops to identify and promptly address business problems.
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2 Core Competencies – Budgeting
Proficiency Level -2
Skill definition-Applying specific policies, tools and practices to plan and prepare projected revenues, expenses, cash flows, and capital expenditures.
Level 1 Behaviors
(General Familiarity)
Explains the different purposes and uses of our organization's budgets.
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Level 2 Behaviors
(Light Experience)
Produces budget reports showing planned vs. actual variances highlighted and explained.
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Level 3 Behaviors
(Moderate Experience)
Reviews and helps approve major budget adjustments to negotiate and reconcile line variances.
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Level 4 Behaviors
(Extensive Experience)
Monitors budgeting processes to ensure adherence to our organization's financial practices and standards.
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Level 5 Behaviors
(Mastery)
Forecasts asset needs to leverage available inventory and data compilation for annual budgeting.
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3 Retail Franchising Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Franchising Manager
Proficiency Level - 4
5 Competency for - Retail Franchising Manager
Proficiency Level - 5

Summary of Retail Franchising Manager skills and competencies

There are 7 hard skills for Retail Franchising Manager, Retail Industry, Retail Strategy Management, Retail Business Development, etc.
2 general skills for Retail Franchising Manager, Licensing Management, Brand Management.
10 soft skills for Retail Franchising Manager, Business Acumen, Budgeting, Planning and Organizing, etc.
While the list totals 19 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Retail Franchising Manager, he or she needs to be skilled in Business Acumen, be proficient in Budgeting, and be skilled in Planning and Organizing.

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